As a small business owner, you will wear all the hats.
Social Media manager.
Marketing campaign manager.
Technical support staff.
But, while this type of task management is to be expected, you have to be aware that not all of your hats are created equal. Marketing outweighs bookkeeping, for example, because without marketing, there will be no cash to manage.
It is also helpful to consider how much time you’re spending in each area as well. If you spend all day tweaking the design on your website and put off sending an email to your list, what have you gained?
You may have a prettier website, but you lost an opportunity to drive traffic to your offer.
In an ideal world, you’d simply put on your CEO hat and delegate the rest, but here in the real world, we don’t always have that option. Instead, we have to work smarter, and not harder.
Prioritize Your Daily Tasks
We all have different skills and strengths. You might love graphic design and hate customer support, while someone else enjoys the customer service and doesn’t like dealing with graphics. But, regardless of your personal preferences, this one tip is unavoidable: money-making tasks should be at the very top of your to-do list every day.
That might mean product creation, email marketing, client outreach, webinar development, or something entirely different. Identify those money-making tasks in your business and be sure to prioritize them Every.Single.Day.
Know the Difference Between Important and Urgent
A ringing phone is urgent, but not important. The sales page for your new program, which is launching tomorrow, is both urgent AND important.
So, before you prioritize your daily to-do list, think about where each of your tasks falls in the quadrant, and schedule them accordingly.
Will you always be working on the best task for right now? No. You won’t always use your time as wisely as you could. But, by making a conscious effort to organize and prioritize your days, you’ll find it’s a lot less stressful and overwhelming to manage your small business.
Looking for more STRONG strategies to stay organized? Join me on July 16, for the FREE webinar Curing Wonder Woman Syndrome. In just an hour you will leave with:
- The most common cause of Wonder Woman syndrome, and the cure!
- STRONG strategies to stay organized
- The critical elements of a STRONG mission statement and how it can help relieve your stress